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Recent blog posts

Put More SURPRISE In Your Event - Pt 2

Posted by on in Event Production Tips

Put More Surprise in your Event

Each day of your meeting can offer surprise, much like episodic television. From The Sopranos to Breaking Bad to Modern Family, these and other successful shows continue to surprise us, no matter how well we’ve come to know the characters.

Whether it’s through action or the plot line, your meeting storyline can and should engage through the element of surprise. You can think of your executives as recurring characters, hired keynotes as guest stars, and each day of the meeting as episodes, where your messages and theme both unfold and drive toward a specific direction.

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Predictability or SURPRISE? - Pt 1

Posted by on in Event Production Tips

Predictability or Surprise?

When you go to a concert or play, watch a film or TV show, go to a party, or get into a good book, which do you prefer: predictability or surprise?

I thought so.

Why would you do any of those if you knew exactly what was going to happen? Should it be any different with your business meeting? Certainly not. That’s why we help our clients infuse the element of surprise before, during, and after their programs.

Think about it. If you had to distill the single most critical ingredient in producing meetings and events down to one word, what would it be? For us, it’s engagement. Nothing is more important and everything flows from it—learning, celebration, recognition—and the element of surprise is one of the most powerful tools you can use to make create it.

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Live Events and Women's Clothing: What they Have in Common

Posted by on in Event Planning

Live Events and Women's Clothing: What They Have in Common

Every woman knows she can’t go wrong in choosing to wear the classic black cocktail dress and a string of pearls on most evening occasions. So, why does she still deliberate when it comes to choosing the classics over the latest Vera Wang design?

Probably for the same reasons the event industry finds many occasions to question the choice of employing the latest event trend or the more common methods of engaging an audience. The constant emergence of new event technology trends and choices can cause one’s head to spin. Event production professionals stay on top of these new technologies, not just because they can benefit the audience, yet also because they’re fascinating and often quite exciting.

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Telling a Story with your Event; part 2

Posted by on in Corporate Storytelling

Telling a Story with Your Event

Story in meetings, used right and done well, does more than engage business audiences. It moves them.

Our clients come to expect questions from us. Not just the usual and important ones but those which reveal deeper meaning and intention to us. This is where we begin to form the story. Scenic elements, music, theme, video and other support are not random, incidental, or purely aesthetic. They're created specifically to enhance and further the thread of the story that drives engagement.

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Telling a Story with your Event; part 1

Posted by on in Corporate Storytelling

Telling a Story with Your Event

My recent blogs have focused on how we use music throughout our clients' events to energize, motivate, and connect with audiences of all types, whether the program is public or private, live or webcast.

There's another connective tissue I make certain to design in advance and incorporate throughout every event. It's one of the most essential ingredients in making any meeting successful and its importance cannot be overstated.

Storytelling.

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The Power of Music on Your Audience; Part 4

Posted by on in Music

Music Licensing for Webcasts

If you’ve been planning and producing events for any length of time, you have probably run into issues regarding music licensing. Hopefully, you or your producers were prepared; there are plenty of horror stories about people and companies that were not.

This is one of many areas I play close attention to, whether the exposure is limited as with small, private local meetings, or great as with webcasts that reach hundreds and thousands of people publicly across the globe.

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The Scent of an Event

Posted by on in Event Production Tips

Scent of an Event

As I write this I am reminded of the Little League baseball days of my youth –- memories provoked by the subtle aroma of a “leather baseball mitt” scented candle wafting through my office. That’s right – a candle that smells like a baseball glove! The smell of that leather baseball glove takes me right back to left field (where I was invariably exiled to – game after game) and the smell of fresh cut grass of the ball field, the cheers (or boos) of parents in the bleachers,. . . . All this nostalgia in the name of research.

So why are we smelling up the office for research?

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The Power of Music on Your Audience; Part 3

Posted by on in Music

Walk In Music and Play-ons

I’m always looking for ways to engage our clients’ audiences with music and humor. Each is great on its own but combining the two is not only more fun, it’s yet another way to connect with the audience, particularly when it’s customized to the tastes and purposes of a particular group.

For example, if you’ve ever presented a panel discussion, you know there’s often several seconds of chair movement and panelists settling in. This can be deadly—or an opportunity to relate to your audience. In this case, I sometimes use game show music to cover the adjustments on stage. Retro TV themes are often funny and ironic, such as those from The Dating Game or Hollywood Squares. Whether it’s in your subconscious or not, people of all ages appreciate the irony and like it when you let them in on the joke.

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The Power of Music On Your Audience; Part 2

Posted by on in Music

Know Your Audience 

One of the key components in using music strategically is demographic appeal. In fact, next to theme and purpose, this can be the single most important parameter on which to base your selections. It's yet another way you need to know your audience.

Think about the music you relate to most. It's probably the same music you listened to in high school. Those artists, songs, and lyrics are imprinted on your brain, providing an emotional link to the music. So, age is one demographic to consider when you're "scoring" your event. Other demographics include gender, race, geography (domestic and globally), social strata, and so on.

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The Power of Music On Your Audience; Part 1

Posted by on in Music

Music Sequencing

I put a great deal of time and thought into selecting the music to be played at each and every corporate event our company produces.  I do so because I am certain that music plays an active role in how people react to an experience.  Whether it’s a movie, TV program, theatre production or “business theatre”, (such as a product launch event or sales meeting), music triggers emotional reactions, consciously or unconsciously.  If chosen strategically, music can help you direct your audience’s thoughts and emotions to the benefit of your business event strategy.

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