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Telling a Story with your Event; part 2

Posted by on in Corporate Storytelling

Telling a Story with Your Event

Story in meetings, used right and done well, does more than engage business audiences. It moves them.

Our clients come to expect questions from us. Not just the usual and important ones but those which reveal deeper meaning and intention to us. This is where we begin to form the story. Scenic elements, music, theme, video and other support are not random, incidental, or purely aesthetic. They're created specifically to enhance and further the thread of the story that drives engagement.

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Telling a Story with your Event; part 1

Posted by on in Corporate Storytelling

Telling a Story with Your Event

My recent blogs have focused on how we use music throughout our clients' events to energize, motivate, and connect with audiences of all types, whether the program is public or private, live or webcast.

There's another connective tissue I make certain to design in advance and incorporate throughout every event. It's one of the most essential ingredients in making any meeting successful and its importance cannot be overstated.

Storytelling.

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