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Put More SURPRISE In Your Event - Pt 2

Posted by on in Event Production Tips

Put More Surprise in your Event

Each day of your meeting can offer surprise, much like episodic television. From The Sopranos to Breaking Bad to Modern Family, these and other successful shows continue to surprise us, no matter how well we’ve come to know the characters.

Whether it’s through action or the plot line, your meeting storyline can and should engage through the element of surprise. You can think of your executives as recurring characters, hired keynotes as guest stars, and each day of the meeting as episodes, where your messages and theme both unfold and drive toward a specific direction.

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Predictability or SURPRISE? - Pt 1

Posted by on in Event Production Tips

Predictability or Surprise?

When you go to a concert or play, watch a film or TV show, go to a party, or get into a good book, which do you prefer: predictability or surprise?

I thought so.

Why would you do any of those if you knew exactly what was going to happen? Should it be any different with your business meeting? Certainly not. That’s why we help our clients infuse the element of surprise before, during, and after their programs.

Think about it. If you had to distill the single most critical ingredient in producing meetings and events down to one word, what would it be? For us, it’s engagement. Nothing is more important and everything flows from it—learning, celebration, recognition—and the element of surprise is one of the most powerful tools you can use to make create it.

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The Scent of an Event

Posted by on in Event Production Tips

Scent of an Event

As I write this I am reminded of the Little League baseball days of my youth –- memories provoked by the subtle aroma of a “leather baseball mitt” scented candle wafting through my office. That’s right – a candle that smells like a baseball glove! The smell of that leather baseball glove takes me right back to left field (where I was invariably exiled to – game after game) and the smell of fresh cut grass of the ball field, the cheers (or boos) of parents in the bleachers,. . . . All this nostalgia in the name of research.

So why are we smelling up the office for research?

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