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The Power of Music on Your Audience; Part 4

Posted by on in Music

Music Licensing for Webcasts

If you’ve been planning and producing events for any length of time, you have probably run into issues regarding music licensing. Hopefully, you or your producers were prepared; there are plenty of horror stories about people and companies that were not.

This is one of many areas I play close attention to, whether the exposure is limited as with small, private local meetings, or great as with webcasts that reach hundreds and thousands of people publicly across the globe.

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The Power of Music on Your Audience; Part 3

Posted by on in Music

Walk In Music and Play-ons

I’m always looking for ways to engage our clients’ audiences with music and humor. Each is great on its own but combining the two is not only more fun, it’s yet another way to connect with the audience, particularly when it’s customized to the tastes and purposes of a particular group.

For example, if you’ve ever presented a panel discussion, you know there’s often several seconds of chair movement and panelists settling in. This can be deadly—or an opportunity to relate to your audience. In this case, I sometimes use game show music to cover the adjustments on stage. Retro TV themes are often funny and ironic, such as those from The Dating Game or Hollywood Squares. Whether it’s in your subconscious or not, people of all ages appreciate the irony and like it when you let them in on the joke.

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The Power of Music On Your Audience; Part 2

Posted by on in Music

Know Your Audience 

One of the key components in using music strategically is demographic appeal. In fact, next to theme and purpose, this can be the single most important parameter on which to base your selections. It's yet another way you need to know your audience.

Think about the music you relate to most. It's probably the same music you listened to in high school. Those artists, songs, and lyrics are imprinted on your brain, providing an emotional link to the music. So, age is one demographic to consider when you're "scoring" your event. Other demographics include gender, race, geography (domestic and globally), social strata, and so on.

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The Power of Music On Your Audience; Part 1

Posted by on in Music

Music Sequencing

I put a great deal of time and thought into selecting the music to be played at each and every corporate event our company produces.  I do so because I am certain that music plays an active role in how people react to an experience.  Whether it’s a movie, TV program, theatre production or “business theatre”, (such as a product launch event or sales meeting), music triggers emotional reactions, consciously or unconsciously.  If chosen strategically, music can help you direct your audience’s thoughts and emotions to the benefit of your business event strategy.

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