I put a great deal of time and thought into selecting the music to be played at each and every corporate event our company produces. I do so because I am certain that music plays an active role in how people react to an experience. Whether it’s a movie, TV program, theatre production or “business theatre”, (such as a product launch event or sales meeting),…
One of the key components in using music strategically is demographic appeal. In fact, next to theme and purpose, this can be the single most important parameter on which to base your selections. It’s yet another way you need to know your audience. Think about the music you relate to most. It’s probably the same music you listened to in high school. Those artists, songs,…