Why event planning is like a little black dress
Every woman knows she can’t go wrong in choosing to wear the classic black cocktail dress and a string of pearls on most evening occasions. So, why does she still deliberate when it comes to…
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Thoughts on creating events that exhilarate
Why storytelling and B2B events go straight to the heart, part 2
Story in meetings, used right and done well, does more than engage business audiences. It moves them. Our clients come to expect questions from us. Not just the usual and important ones but those which…
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Why storytelling and B2B events go straight to the heart, part 1
My recent blogs have focused on how we use music throughout our clients' events to energize, motivate, and connect with audiences of all types, whether the program is public or private, live or webcast. There's…
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Build a soundscape that engages all types of audiences
If you’ve been planning and producing events for any length of time, you have probably run into issues regarding music licensing. Hopefully, you or your producers were prepared; there are plenty of horror stories about…
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The secret power of scent at your event
As I write this I am reminded of the Little League baseball days of my youth –- memories provoked by the subtle aroma of a “leather baseball mitt” scented candle wafting through my office. That’s…
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Find the right groove for all types of audiences
I’m always looking for ways to engage our clients’ audiences with music and humor. Each is great on its own but combining the two is not only more fun, it’s yet another way to connect…
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The power of music on your audience
I put a great deal of time and thought into selecting the music to be played at each and every corporate event our company produces. I do so because I am certain that music plays…
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How music ignites emotions in different types of audiences
One of the key components in using music strategically is demographic appeal. In fact, next to theme and purpose, this can be the single most important parameter on which to base your selections. It's yet…
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