Thoughts on creating events that exhilarate
Among the many elements that go into creating a successful event, music may seem less important to some yet it’s actually tantamount to creating the perfect event. People consistently respond powerfully to music (often without…
Read MoreWhat is it about the juxtaposition of two seemingly incongruous styles that helps keep an audience’s attention? The answer is part art, part science. In 1996, scientists concluded that “seeking novelty is a well-identified human…
Read MoreNot surprisingly, with the spread of Covid-19 and social distancing becoming the norm, the events industry has come to a halt. Yet there is light at the end of the tunnel. As countries see success…
Read MoreEach day of your meeting can offer surprise, much like episodic television. From The Sopranos to Breaking Bad to Modern Family, these and other successful shows continue to surprise us, no matter how well we’ve…
Read MoreWhen you go to a concert or play, watch a film or TV show, go to a party, or get into a good book, which do you prefer: predictability or surprise? I thought so. Why…
Read MoreEvery woman knows she can’t go wrong in choosing to wear the classic black cocktail dress and a string of pearls on most evening occasions. So, why does she still deliberate when it comes to…
Read MoreStory in meetings, used right and done well, does more than engage business audiences. It moves them. Our clients come to expect questions from us. Not just the usual and important ones but those which…
Read MoreMy recent blogs have focused on how we use music throughout our clients' events to energize, motivate, and connect with audiences of all types, whether the program is public or private, live or webcast. There's…
Read MoreIf you’ve been planning and producing events for any length of time, you have probably run into issues regarding music licensing. Hopefully, you or your producers were prepared; there are plenty of horror stories about…
Read MoreAs I write this I am reminded of the Little League baseball days of my youth –- memories provoked by the subtle aroma of a “leather baseball mitt” scented candle wafting through my office. That’s…
Read MoreGot a million ideas? Or none at all? No matter, because the real genius is in our collaboration. So let’s create something astonishing together. Leave a message here or call us now at (866) 984-8766.
